Hill’s Science Diet (Hypothetical)
Issue: Our team was given a hypothetical rebranding situation for Hill’s Science Diet Dog food. We had to find a new target audience based on consumer purchasing habits and develop creative strategies to implement our new rebranding ideas.
Goal: Find a new target audience, create new advertisements, and spruce up the brand’s purpose.
How we did it: With research from our entire team, we found an untouched demographic of millennials who valued adopting pets over building a family. We used this to create a nostalgic and family traditional rebrand of the company by creating advertisements showing older generations passing down “parenting” advice, such as the best choice in food for your “kids.”
